Evaluating the Operation Performance of International Tourist Hotel in Taiwan by Data Envelopment Analysis

نویسندگان

  • Yi-Fang Chen
  • Hui-Chin Tang
چکیده

This study evaluates operation performances of 67 international tourist hotels in Taiwan by using the Context-dependent DEA model of Date Envelopment Analysis (DEA) in order to find out the performance of these hotels and their competitive advantages. This study differentiates the levels of efficient frontier with the efficiency of each international tourist hotel. Based on the efficiency, the relative attractiveness and relative progress can be computed and classified. They help to objectively evaluate the operation performances of international tourist hotels and find out both rivals and potential rivals, and then progressively adjust the term from short to long for the improvement of operation performance. The result shows the best distribution of each level’s efficient frontier attractiveness: Level one with seventeen hotels;Level two with eleven;Level three with nineteen;Level four with fourteen;Level five with five;Level six with one. Key-words: International Tourist Hotel, Data Envelopment Analysis (DEA), Context-dependent DEA

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تاریخ انتشار 2013